The meta description is missing or the wrong length

Audit check description · worth 7 of 100 points · all checks

What the audit saw

No meta description, or it falls outside 40-160 characters.

Why it costs you

Google shows the description under the link and bolds the words the searcher typed. A good one lifts click-through; a missing one lets Google invent a snippet from whatever text it finds, which is often a cookie banner or a nav link.

How to find it on your site

  1. Read the current one 
    curl -s https://your-site.com/ | grep -o '<meta name="description"[^>]*>'
  2. Write one per page, 120-155 characters 
    <meta name="description" content="What this page answers, in the words someone would actually search, ending with the reason to click.">
  3. Next.js 
    export const metadata = { description: "..." };

How to know it is fixed

Present, 40-160 characters, and different on every page you care about.

The part people get wrong

It is not a ranking factor, so do not stuff keywords. It exists to earn the click from a result you already rank for.

Check it against your own site

Open an issue with your URL and a bot runs this check plus 14 others, posts the failures with the measured values, and publishes a report page: free audit. If you want the fixes applied and re-verified instead: fixed-price tiers.

Other checks

The site does not answer on the URL you gave · The page is served over plain HTTP · The TLS certificate is expired or about to exp · No mobile viewport tag · The page title is missing or the wrong length · The page has no H1, or more than one · Images have no alt text · Responses are not compressed

All published audits · Check reference